In a surprising turn of events, the infamous scene-stealing Fiji Water model who photobombed some of Hollywood's biggest stars at the 76th annual Golden Globes is now suing the company that gave her her overnight fame.
Via legal documents, Kelleth claims on January 7 (the day after the award show), the conglomerate "intentionally created cardboard cutouts of Steinbach for use in a cardboard cutout marketing campaign".
On Jan. 8, the model's suit alleges that Fiji Water "attempted to negotiate an agreement with [her] agent" but that "no agreement was reached authorizing Fiji Water to use [her] photograph, likeness or identity" in their campaign.
She is now suing Fiji Water and The Wonderful Company for creating cardboard cutouts of her viral moment without her permission, one of which was, ironically, spotted photobombing John Legend at an LA grocery store. Those questions include whether Fiji's use of Cuthbert's image went beyond the scope of her original contract, whether a subsequent valid agreement was made between the parties, and whether Cuthbert sustained any damages.
"This lawsuit is frivolous and entirely without merit". They maintain that after the Golden Globes, they had negotiated a generous amount which Cuthbert had violated. "Throughout our history, we have had a sterling reputation working with talent", they added.
Kelleth became a sensation online thanks to her photobombing ways at the Golden Globes.
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Fiji, a private, Los Angeles-based company, is said to have benefited to the tune of about $12 million in brand exposure from Cuthbert's Golden Globe photobombs, alone. The lawsuit also claims that Fiji "pressured Steinbach into video recording a fake signing of a fake document to simulate Steinbach signing on as a Fiji Water Ambassador".
While the Fiji water photo-bomb brought lots of laughs to Golden Globes fans, one person who wasn't happy was actress Jamie Lee Curtis. She says she didn't agree.
Fiji Water appears to be a little confused, too. "I knew there was a photographer poised & I moved as I didn't want to be doing advertising for either", she wrote on Twitter. If she prevails on her claim that the cutouts were unauthorized, Cuthbert is entitled to all of the company's profits attributable to the cutout campaign.
Speaking with PEOPLE, she said those pics came about by simply "looking at the camera at the right time".
"It's all strategic", Cuthbert told the publication.