But they are not Nike's base Two-thirds of the company's sneaker customers are younger than 35, according to Matt Powell, a sports retail analyst at market research firm NPD Group.
And on Monday's episode of The Ellen DeGeneres Show, Michael Strahan discussed the controversial former NFL player and whether or not he too would kneel in silent protest during the national anthem at football games.
"Although Nike has produced a great deal of merchandise in his name, his own personal website was selling jerseys that read "#IMWITHKAP".
Lyon pointed out that the recent campaign, wherein Nike differentiated itself against rivals and took a risk by standing "in support of a social issue", will likely do more good than harm and will strengthen ties with Nike's sponsor athletes.
Meanwhile, voters said they approve Nike's decision to include Kaepernick in its ad campaign by 49-37 percent. A television version of the ad, narrated by Kaepernick, first aired during the NFL's season opener last Thursday. Olivier Vernon, who is injured, protested previous year, as did new Giants safety Michael Thomas, who remained on his feet. The ad "spoke to Nike's core consumers in a very Nike-esque provocative way", he added.
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But early figures from research companyEdison Trends suggests Nike's bold ad campaign could prove a financial success (and not just because those people had already paid for their scorched trainers).
There is less support in the poll for the protests themselves.
Republicans oppose by 60-39 percent.
The poll, which was conducted among 1,038 voters between September 6-9, comes amid renewed controversy over the protests. The margin of sampling error for the poll is plus or minus 3 percentage points. Interviewers for both surveys called landlines and cellphones.