Buy Nike on 'Stroke of Genius' Kaepernick Campaign: Canaccord

Adjust Comment Print

Some conservatives publicly declared they won't purchase Nike products again, and videos of shoes and apparel being burned were uploaded to Twitter.

But they are not Nike's base Two-thirds of the company's sneaker customers are younger than 35, according to Matt Powell, a sports retail analyst at market research firm NPD Group.

And on Monday's episode of The Ellen DeGeneres Show, Michael Strahan discussed the controversial former NFL player and whether or not he too would kneel in silent protest during the national anthem at football games.

"Although Nike has produced a great deal of merchandise in his name, his own personal website was selling jerseys that read "#IMWITHKAP".

Lyon pointed out that the recent campaign, wherein Nike differentiated itself against rivals and took a risk by standing "in support of a social issue", will likely do more good than harm and will strengthen ties with Nike's sponsor athletes.

Meanwhile, voters said they approve Nike's decision to include Kaepernick in its ad campaign by 49-37 percent. A television version of the ad, narrated by Kaepernick, first aired during the NFL's season opener last Thursday. Olivier Vernon, who is injured, protested previous year, as did new Giants safety Michael Thomas, who remained on his feet. The ad "spoke to Nike's core consumers in a very Nike-esque provocative way", he added.

'GET OUT OF ITS WAY!': 'Monster' Hurricane Florence aims to drench Carolinas
Florence's deluge will extend inland for hundreds of miles, which would flood virtually every river and stream in the Carolinas. The National Hurricane Center says it's now expected to hit Wilmington and then veer west, taking it south of Charlotte.

But early figures from research companyEdison Trends suggests Nike's bold ad campaign could prove a financial success (and not just because those people had already paid for their scorched trainers).

There is less support in the poll for the protests themselves.

Republicans oppose by 60-39 percent.

A separate SSRS Omnibus poll provided to CNN found a similar age divide: Among Americans ages 18 to 34, 44 percent approved of Nike's decision while 32 percent opposed.

The poll, which was conducted among 1,038 voters between September 6-9, comes amid renewed controversy over the protests. The margin of sampling error for the poll is plus or minus 3 percentage points. Interviewers for both surveys called landlines and cellphones.

Comments