Unveiling of Doug Ford's buck-a-beer scheme expected today

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Premier Ford, who is touring a brewery in Picton, Ontario today, made buck a beer one of his central election campaign promises.

Effective Aug. 27, Ontario's government will lower the minimum price floor to $1 for any beer with an alcohol volume below 5.6%.

Ontario Premier Doug Ford's government is lowering the price floor for beer in time for Labour Day weekend, and will have incentives for brewers that reduce their prices. The price does not include a bottle deposit and does not apply to draft beer.

The PC government is calling the move the "buck-a-beer challenge" and said the move is aimed at creating more competition in the market among brewers. "But instead of a climate plan or help for people living in poverty, it's a cheap beer challenge", Green Party Leader Mike Schreiner said in a statement.

Premier Doug Ford's indication Tuesday that brewers who agree to sell buck-a-beer will receive prominent placement in LCBO stores could cost the provincial crown corporation tens or hundreds of thousands of dollars in lost revenue.

Forked River Brewing Co., London "We're not in any position to sell beer at a buck a beer without taking a large loss on it".

It will offer breweries who lower their prices promotional considerations like limited-time discounts, in-store displays or advertising in LCBO flyers and newspaper inserts.

Décés du comédien et chanteur Etienne Chicot
Mais les années 90 le voient se consacrer davantage à la télévision, notamment dans la série " Louis la Brocante ". Il endosse alors le rôle de Zéro Janvier, interprète du célèbre " blues du businessman ", devenu un standard.

He said he could not find any brewery in Ontario now selling beer at the current minimum price of $30 for a 24-pack.

The People's Pint, a brewery based in Toronto, said it would not be joining what it called a "race to the bottom" on Twitter. Several small brewers, among the province's 260, have passed on the plan. I don't see how any craft brewery could make a quality product at that price. He said the change will be made by August 27, just in time for the Labour Day long weekend.

They're already dealing with the increased cost and challenge in getting cans as a result of the effects of the Trump tariff on steel and aluminium. "I think people in Ontario are mature enough to know when they've had one too many", he said.

"Nobody can make beer at $1 a bottle with the Ontario and federal taxes as they are".

The premier was also asked about his plan for the sale of cannabis once it becomes legal in October, after some published reports said the province would allow private sector sales.

"Ontario, the day you've been waiting for is finally here", Ford told reporters.