Strava redesigns its premium membership program to include three feature packages

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Created to help riders stay safe when training, the safety package has heatmaps to help plan routes on quieter roads and the Beacon service allows safety contacts to view your real time location.

The new Strava Summit subscription service comes with three distinct packages that can be accessed individually or as an all-inclusive bundle, and the new groupings have been created to help athletes achieve goals and supplement their training. The Safety Pack enables exploration of new roads and trails with peace of mind and added security from Beacon, a real-time tracking tool for athletes to privately share their location with select friends and family.

Summit is centred around goal setting, with Company CEO James Quarles explaining that 'ninety-two percent of Strava athletes who set goals remain active ten months later'. The new Summit program offers three "packs" with varying features, for $23.99 each annually.

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Training Pack - Live performance data, custom training plans, personalized goals, race analysis, leaderboards, and segment efforts.

Right out of the app store, Strava already works with all Global Positioning System devices and all heart-rate monitors and power meters with Bluetooth LE, and the Analysis Pack allows members to get the most out of any device they connect to Strava. Strava Premium was $59.99 per year. Every Summit athlete gets expedited assistance from Strava's dedicated Support Team and white-hot discounts and other Summit Perks from Strava's partners and industry friends.

Strava says it has more than 32 million users in 195 countries.