It's no secret that MoviePass isn't in the best of health financially; the company ran out of cash last week which resulted in it borrowing $5 million, so it could resume services after subscribers found themselves unable to order tickets for "Mission: Impossible - Fallout" over the weekend. Now, the latest language makes it sound like MoviePass won't be available to use during any kind of release of any kind of substantial size.
MoviePass troubles continue with a source claiming the company will soon stop offering tickets to major blockbuster movies.
In addition to the price change, MoviePass subscribers soon won't be able to use the service to buy tickets to big movies during the first two weeks of the movie's release. The past few days have seen MoviePass outages at entire theaters for all films, and theater chains are getting nervous that they're not actually going to get paid as the viability of MoviePass seems to fluctuate from day to day.
"As we continue to evolve the service, certain movies may not always be available in every theater on our platform", he wrote.
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But, Variety notes, this is only a temporary measure for MoviePass, which has been burning through its cash since it first implemented its radical price drop from $50 a month to $10 a month in August of previous year. That's a great idea, but then why this past weekend were indie titles like Sorry To Bother You, Three Identical Strangers, and Blindspotting unavailable in multiple theaters on my app?
MoviePass has also confirmed that it won't be supporting the "major new releases" anymore at launch.
Under the standard plan, moviegoers are allowed to see up to one movie a day.
As the MoviePass community has grown, the service has implemented a number of changes to try and stay afloat.
MoviePass needs to save some cash, and it'll be raising prices and limiting new movies to do so. While no one likes change, these are essential steps to continue providing the most attractive subscription service in the industry. At $14.95 a month, it's still cheaper than AMC's new subscription service, and for anyone who goes to the movies frequently it's still cheaper than rival services like Sinemia.