How to score the biggest deals this Amazon Prime Day

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This year offers even more opportunities for savings than ever, as shoppers now have a full 36 hours to cash in on member-exclusive savings across departments including tech, home, fashion, beauty, lifestyle, sporting goods and more.

Amazon's Prime Day kicked off at 3 p.m. (EST) but when users went to check out the deals, the site appeared to keep sending users in a circle between screens that said, "shop all deals".

The internet shopping giant has put on some massive discounts for their mid-year sale, which is the biggest annual sales event of the summer. CNET's Dan Ackerman joins "CBS This Morning" to discuss what to expect from the big sale.

The Amazon Fire Stick, as well as a number of other Amazon devices, will be heavily discounted today so make sure to grab the best deals while they last. You can also set it to send an alert when the price drops to a certain point, with notifications sent to you via email, Twitter or RSS.

Customers who spend at least $35 get free two-day shipping. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide.

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"There's a much broader push this year, from discounts, to the type of inventory, and Amazon's marketing push as well", Ives said in an interview.

The Amazon Prime day sale will also bring price cut on smartphones such as the Moto G5 Plus, Samsung Galaxy On7 Prime, Huawei P20 Pro, Huawei P20 Lite, 10.or E, 10.or G, and the InFocus Turbo 5.

Prime Day is here and as expected, we're seeing many excellent deals on Amazon's hardware. will be tracking prices on Monday and comparing them with Black Friday deals.

Last year, three out of four Prime Day shoppers visited other sites before purchasing an item on Amazon, with Walmart and Target the most popular destinations, according to a survey by Bazaarvoice, which monitors social-media feedback about brands. All the aforementioned benefits can be availed by purchasing the Amazon Prime membership. However, you can cancel before that month ends to avoid being charged anything.