First lady to announce initiatives on children's well-being

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First lady Melania Trump on Monday unveiled her new platform of initiatives to help kids, saying her "Be Best" campaign will focus on addressing the well-being of children, social media use and opioid abuse.

While Trump has given September of past year said she intends to concentrate on her efforts onto the well being of kids, she'd yet to define what exactly that way, alternatively delving into a extensive range of themes under a wide umbrella of issues.

Melania Trump is launching her initiative as first lady and she's branding it "BE BEST".

Melania's spokesperson, Stephanie Grisham, insisted that she's just focused on her family and role as First Lady, and definitely isn't avoiding her scandal-plagued husband.

"Mrs. Trump wishes to help the next generation by creating change through awareness on a variety of issues that affect children", she said.

The first lady said she plans to address the opioid crisis by bringing attention to "neonatal abstinence syndrome, and help educate parents on the importance of healthy pregnancies".

Most modern wives of presidents have opted to choose one standout point of interest and use their elevated status to promote or encourage it.

"It's an urban legend", said Rickie Niceta Lloyd, the White House social secretary.

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During the assembly, the first lady appeared to deal with elephant in the room: her partner's frequent use of namecalling in his tweets.

As first lady, Melania Trump has spoken about bullying and other issues affecting children since her husband, President Donald Trump, assumed office over a year ago.

During almost 16 months as first lady, Mrs. Trump demonstrated her interest in children by visiting with young hospital patients in the US and during overseas trips with the president, often reading to them and encouraging them to do their best.

For Trump, who didn't move to the White House full-time until June of past year, settling on a definitive initiative has taken a relatively longer amount of time compared to some of her recent predecessors. "Just listen to a heart, but be yourself", Trump told that the kids.

"Thank you ahead of time for sharing your own stories and your thinking on your struggles and triumphs".

The Guardian said that supporters see her announcement as a welcome, "if overdue", emergence as first lady.

"I am well aware that people are skeptical of me discussing this topic", she said, per CNN. Former first lady Michelle Obama made efforts toward improving child education, poverty and nutrition. "I have been criticized for my commitment to tackling this issue and I know that will continue".